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"All-In-One"
Healthcare Portals
... are Being Displaced
Old Fashioned
Healthcare Portals Are On The Way Out. "Something for everyone"
healthcare portals are being displaced by targeted, condition specific
sites. "We're beginning to see a splintering of the market," says
David Restrepo, a health care analyst with Jupiter
Communications.
People Are
Searching For Specific Diseases. The reason is simple, "When people
look for medical research, they're looking for disease-specific information,"
says Josh Daniels, an associate with @Ventures. See Illness-specific
Web Sites Infect the Net, By Ken Yamada, Editor, RedHerring (kyamada@redherring.com).
The Wall Street Journal has also acknowledged this in Laura Landro's
Friday, April 28 Health Journal Column.
A
Lot Is At Stake
eHealth Ads
Grow From $12M to $256M. There is a lot at stake. "Online
health care advertising will grow from $12.3 million in 1998 to $265
million in 2002" says Jupiter Communications.
$1 to $2 Per
Click Through. Click throughs for popular disease name categories
such as Breast Cancer or Multiple Sclerosis are, at the time of this
writing, being sold for $1.00 to $2.00 per click.
The
DiseaseName Suite of Site Names
Targeted Traffic.
The domain names below are available to help you exploit the tendency
for the most valuable of internet health searchers (people who have
been diagnosed with a specific disease or condition) to search for
disease specific sites.
High Rankings.
Each of the names starts on the left with the most commonly used search
terms for its particular disease category. As a result, each domain
name can be made to rank high on the search results (for its disease
category.) for the major search engines.
An Unfair Advantage
Over All-In-One Health Portals. Even the largest health portal
is limited to only two listings on Yahoo, the largest single source
of web traffic referrals on the internet.
With 140 individual
sites, you can get 280 Yahoo listings. Unlike the listing of a major
health portal, each of these listings will be located in a targeted
disease specific area of the Yahoo directory. This is traffic that
is FREE! It costs nothing.
A Virtual Supersite.
See the Actual Suite of Names Below Together
they represent a virtual Health Care Supersite. One that can compete
with the largest of the handful of remaining All-In-One healthcare
portals.
For
More Information
If you'd like
more information or would like to talk about the above, please call
us at 847/677-1457 or e-mail us at cpart2@corporate-partnering.com
The
Corporate Partnering Institute
Chicago, Illinois
847/676-9797 fax 847/677-1004
www.corporate-partnering.com/cpi
cpart2@corporate-partnering.com
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