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"...companies
should expand beyond their existing resources through licensing arrangements,
strategic alliances, and supplier relationships."
Business Week |
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"Alliances have become an integral
part of contemporary strategic thinking."
Fortune Magazine |
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"It takes so much money to
develop new products and to penetrate new markets that few companies
can go it alone in every situation."
Harvard Business Review |
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Today's Path to Rapid Growth Joint Ventures, Alliances, and other Corporate Partnerings are fueling the growth of the world's most successful companies. The demand to deliver more new products, quicker, and at lower prices has never been greater. Joint Ventures and other collaborative business arrangements are revolutionizing how winning companies compete. They permit companies to enter new markets and field new products that they otherwise couldn't on their own. Partnerings can take any of a number of forms such as: a strong relationship with a major customer, a partnership with a source of distribution, a relationship with a supplier of innovation or product, or an alliance in pursuit of a common goal. Sometimes Corporate Partners form a new jointly owned company. In other instances one partner purchases equity in the other. Most often the relationship is defined by a contract. They are the quickest
way to grow your company, particularly in times of change. Without implementing
difficult and time-consuming internal changes, a partnering permits
you to:
If
you do not seek out allies and helpers, Overcome
Barriers to Growth Partnerings can rapidly meet your needs for key resources such as more customers, additional capital, special expertise, new products, new distribution channels, additional facilities, increased production capacity, or more personnel. Few companies have everything that they need. You may need money, customers, or product. No matter what you need, there is someone who has it. That someone is a potential Corporate Partner. For large companies, alliances offer access to new products, innovation, and marketplace agility, as well as additional ways to bring new products to the market more quickly with less expense. For small companies, partnerships often provide capital, credibility, sales, marketing, product distribution, and manufacturing. Respond to Changing Markets It is no coincidence that corporate partnering has been very common in industries that have experienced tremendous technological change. There is a direct relationship between the rate and scope of change within an industry and the amount of partnering that occurs within that industry. Partnering has proven itself one of the most powerful business tools for dealing with fast changing markets, technologies and customers. As the global economy speeds up, partnering is becoming the weapon of choice for today's successful competitors. Get up to Speed Quickly Good partners are hard to find. We make your job easier. Try our Partner Acquisition Services and our partnering experts will help you find the right partner for your company. Our program helps you find qualified, reliable partners tailored for your company. What fits one company, will not fit another. Therefore, we customize each campaign to your particular needs - to find the right partners for your needs. Many companies feel using "outside" help costs them additional money. These same companies often don't have the in-house experience or expertise needed to successfully launch and complete a partnering. Each time their people make a partnering "mistake," it also costs them. We offer the best of both worlds. It's
less expensive to learn from the You avoid reinventing the wheel. We'll help you jump-start your own partnering program with your own people. We organize your partnering search, launch it and bring you to your first deal. Your people learn as we go along. They work with live ammunition and get on-the-job training - but you avoid the delay and cost of their inevitable learning mistakes. We're there to catch them when they fall and help them get up. As they learn their way, we shift the program over to them. They will move into the lead on some pieces of the program early on in the process. On others, they will defer to later in the process. The entire process will occur as quickly as your organization can learn and adapt. You determine the pace. We will continue to support them until they have mastered what they need to know. Prospecting
for partners is a difficult and subtle process. Partner Acquisition Program Our Partner Acquisition Program is customized to your specific needs and desires. Here's how we do it:
Each of these is specially tailored to your company and your partnering needs. Early in the process you select which and how many of these services you need. You make no commitment. At all times you have the unconditional right to terminate the program for any reason. "Businesses
once grew by one of two ways; grass roots up, Keep in mind we also provide general Partnering Advisory Services. These services include post closing assistance in managing your partnerings. We can function as a tie breaker or mediator in troubled partnerings. We can even act as a mercenary force (dedicated solely to your specific interests) in extracting you from a troubled partnering. On
the field of battle, the spoken word does not carry far enough, hence
the institution of gongs and drums. Nor can ordinary objects be seen
clearly enough; hence the institution of banners and flags. Partnering Publicity Campaign The best partners are the ones that seek you out. They can't and won't do that unless they know who you are, where you are, and are excited about what you have. A well-designed and executed publicity campaign is one of the most effective tools around for accomplishing this. An added benefit is that it's usually the least expensive strategy as well. If our analysis shows that it is likely to work for your particular needs, it is a key tool that we will use. We'll use it to showcase your company, product and partnering opportunity. The campaign will include:
We implement the publicity campaign with Public Relations professionals from affiliated Public Relations Agencies. The key is to design and launch a publicity campaign strategy that gets the attention of potential partners, distributors, key customers, backers, and even key suppliers. The net result -- you attract motivated partners who self-qualify themselves. How To Get Started -- Call the Corporate Partnering Institute for more information. Ask for Heidi. You can call us at (847) 677-1457 or fax us at (847) 677-1004. |