Business Applications
of Propaganda
|
"But
it was not until the War that it became evident Most people associate the use of propaganda with demagogues, fascists and totalitarian regimes. But Adolph Hitler was neither the first nor last person to exploit propaganda to his own ends. It is used every day, on a mass scale, by advertising agencies and large public relations agencies... to great effect. Propaganda is nothing more than the exploitation of human foibles - the inherent flaws in the way you, I, and other people make decisions. The process of human decision making embraces certain involuntary predispositions and preprogrammed responses. These predispositions and responses lead to non-rational but predictable behavior - patterns of behavior that propagandists exploit to their own ends. These predispositions and responses are as important to an economic endeavor as they are to any political endeavor. They are as important to marketers as they are to demagogues like Hitler. All commercial activity arises from human decision making and behavior. It turns out that those people most successful at marketing and selling, and at launching and sustaining successful commercial ventures, are those who are best at using propaganda to market, sell and otherwise influence decision makers. This Business Guide provides tips for the practical business application of propaganda. Relying on a collection of university research, we focus on the top 15 basic types of propaganda techniques and decision making flaws most relevant to commercial and business environments. We explain each one and give practical tips on how to apply them - and how to avoid traps set by others making use of them. This 14 page Business Guide provides tips for the practical business application of propaganda. You can order "Business Applications of Propaganda" by calling 1-800-948-1700 or order it online right now by (Clicking Here)! |
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